Tory Cunningham is a brand designer & illustrator in Portland, OR.

Herb Pharm/Mushroom Wellness | Branding, Visual Identity, and Packaging

Lightly treading into the world of mushrooms, Herb Pharm set out to bring their deep knowledge of the mycelium world into practice for their consumers.

Ninkasi | Visual Identity, and Packaging

Ninkasi Brewing partnered with renowned mixologist Jeffrey Morgenthaler to craft premium canned cocktails, combining their expertise in award-winning beer with his mixology mastery.

Ninkasi | Branding, Visual Identity, Packaging, and Interior Design Concepting

Ninkasi Brewing was looking for a fresh visual identity, branded materials, and help shaping the interior design for their brewery in Eugene, Oregon.

Florida Crystals | Branding, Visual Identity, and Packaging

Florida Crystals, a family-owned company with over 150 years of history, has passionately and sustainably milled sugarcane to produce organic sugar.

Portland Cider | Branding, Visual Identity, and Packaging

Steamrolling to the top of the Northwest cider game, Portland Cider Co. needed a new polished look and feel to reflect their award-winning status.

Logos
Unpublished Work
Rara Avis: Chronicles of a Rare Bird | Writing & Illustration

Growing up unconventionally and moving around the country inspired Rara Avis, a personal yet (hopefully) relatable book blending typography and illustration to share whimsical tales like Memoirs of a Manatee and When Wiener Dogs Attack.

Central City Coffee | Branding, Visual Identity, and Packaging

Central City Coffee needed branding that stood out on competitive store shelves and embodied their mission: empowering women to achieve self-sufficiency for themselves and their families.

AlpineAire | Branding, Visual Identity, and Packaging

A favorite in the outdoor community, AlpineAire crafts delicious, high-quality freeze-dried meals perfect for adventures and active lifestyles. They were ready for a brand refresh to stand out in the competitive camping meal market.

Scratch & Peck Feeds | Branding, Visual Identity, and Packaging

Scratch & Peck Feeds is an established producer of organic animal feed who had a prominent consumer base, but needed to liven up their brand to match their growth in the feed industry.

Monti Verdi | Branding, Visual Identity, and Packaging

Monti Verdi required a comprehensive visual identity, including distinctive packaging to represent their premium salumi crafted on free-range farms in Vermont.

Illustrations, Small Scale Packaging,  & Collateral
Vero | Branding, Visual Identity, and Packaging

After many years of growth and evolution, Vero wanted to infuse some new energy into their brand of authentically handcrafted Italian coffee and gelato.

About

I'm a brand designer who helps bring consumer packaged goods to life with strategy, creativity, and a little bit of fun. I’ve zigzagged from Florida to Ohio, Louisiana, and currently Portland, Oregon, picking up inspiration along the way. When I’m not designing, I’m probably playing video games, reading comics, geeking out over art and design, or out in nature. Oh, and in ninth grade I had a llama for 4H, so I guess you could say I’ve always had an eye for unique branding!

Specialties include:
  • A brand’s visual identity consists of a logo and its variations, color palette, typography, imagery, and other design elements that combine in a way to represent the brand.

  • Specializing in Consumer Packaged Goods (CPG) with a keen interest in expanding expertise to encompass a broader spectrum of package design.

  • Digital illustration that can be utilized to enhance visual identity, as well as supporting collateral.

Work Experience:
Murmur Creative — Sr. Designer | 2017-2025
GDSO — Designer | 2014-2017
TILT — Jr. Designer | 2016
Impression Works — Jr. Designer | 2014-2015
Postnet — Graphic Designer | 2011-2012
G2 Media Group — Design Intern | 2009
Socials: