Florida Crystals | Regenerative Organic Raw Cane Sugar

Deliverables:

Branding
Collateral
Packaging
Illustration

Florida Crystals is a 150+ year company that has passionately and sustainably milled sugarcane to provide organic sugar. They wanted a brand refresh to showcase their family-owned and homegrown sweetness.

Art Director: Renee Dimalla
Creative Director & Photography: Andrew Bolton
Parent Logo Concept & Fellow Designers: Dana Leung & Marc Girouard
Discovery Phase

Showcasing their connection to nature with illustrated sugarcane, we also worked on making their brand more approachable and easy to navigate. Utilizing a larger diecut window, streamlining their certifications, and adding craft-like elements were all part of the end product.

Honest To Goodness Sugar For Over A Century