AlpineAire | Camping Cuisine

Deliverables:

Branding
Collateral
Packaging

Katadyn Group makes gear that keeps adventurers going strong—think water filters, emergency supplies, and easy, great-tasting meals for the trail. One of their key brands, AlpineAire, focuses on nutritious, lightweight camping food made for fueling real adventures. They were looking for a brand refresh to bring more life and personality to their packaging, something that would better connect with outdoor lovers and help the product stand out on shelves.

Art Director: Renee Dimalla 
Creative Director: Dani Severson
Food Photography: Emily Triggs
Typography

We went with a bold, flexible type system that captures AlpineAire’s adventurous spirit. Mixing heavy and light styles adds energy and contrast, making it strong where it needs to be and open where it feels more expressive. The result feels modern, rugged, and human, just like the brand.

Packaging

We preserved key elements from the original design to maintain brand recognition and visual continuity. Both versions highlight the product name "Ginger Stir Fried Rice with Beef" using bold, clear typography and present nutritional information in a unified, easy-to-reference format. Contrasting color blocks at the bottom support this emphasis. To retain the brand’s adventurous tone, we replaced the silhouetted landscape with a textured, immersive background that continues to reflect its roots in nature and exploration.