Mushroom Wellness | Made with Mycelium and Fruiting Body

Deliverables:

Branding
Collateral
Packaging

Mushroom Wellness is a new brand from Herb Pharm, created to bring together multiple acquired mushroom product lines under one clear identity.

You can find their products HERE!

Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Photos: Herb Pharm
Discovery Phase

With powders, capsules, and tinctures ready to launch, Mushroom Wellness needed a brand that felt premium, trustworthy, and unmistakably Herb Pharm.

Everything a mushroom has to offer

Conceptualization

We kicked off with a naming process, then built an elevated identity and packaging system to help Mushroom Wellness stand apart on shelf. The result pairs scientific credibility with visual sophistication, designed to appeal to modern wellness seekers exploring mushrooms for the first time or as part of their routine.