Portland Cider Company | Expect More From Your Cider
Deliverables:Branding
Packaging
Steamrolling to the top of the Northwest cider game, Portland Cider Company needed a new polished look and feel to reflect their award-winning status. We developed a clean packaging system to work for their year-round, seasonal and small batch ciders and a spiffy new logo to take center stage across their brand.
Photography: Portland Cider Co.
3-D Image Renders: Tory Cunningham
Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Our goal was to elevate their overall branding creating cohesion across their various cider lines. Logo exploration ran the gamut but we ultimately landed on an upgraded version of their original big red apple. We refined its shape to create more negative space and added gold metallic detailing and custom typography for elegance and sophistication.
We developed a system to highlight quality and built out diverse colorways to differentiate the range of flavors. Inspired by the clean, sophisticated designs of classic English ciders, Portland Cider eagerly embraced a sophisticated minimalist design.
