Central City Coffee | Nonprofit Brew. Female Crew.
Deliverables:Branding
Collateral
Packaging
Illustration
Central City Coffee needed branding that stood out on competitive store shelves and embodied their mission: empowering women to achieve self-sufficiency for themselves and their families.
Photography: Tim Acock
Brand Strategy & Conception: Miranda Schmidt
Art Director & Parent Logo Concept: Renee Dimalla
Creative Director: Andrew Bolton
The Central City Coffee crew is made up of mothers who are moving from homelessness to self-sufficiency. These amazing women do everything from roasting coffee to office administration to coffee delivery to bookkeeping! While getting this on-the-job experience, they also work with Central City to complete career training and receive job search support.
