Scratch & Peck Feeds | Livestock Feed
Deliverables:Branding
Collateral
Packaging
Scratch & Peck Feeds is an established producer of organic animal feed who had a prominent consumer base, but needed to liven up their brand to match their growth in the feed industry.
You can find their products HERE!
Logo: Marc Girouard
Illustrations: Dani Severson, Marc Girouard, Tory Cunningham
Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Website: Murmur Creative
Discovery PhaseThe S&PF team had a vision that really pushed what was a great DIY and down to Earth aesthetic they had been working with.
We were able to figure out a look that leaned into established, thanks to the logo done by Marc Girouard.
Nourish to Flourish
BrandingMarc’s logo really helped bring the branding together in a way that allowed us to establish visuals that emphasized Brand Strategy’s Brand Pillars. All were lighthearted, yet spoke to this awesome brand that S&PF’s founder Diana Ambauen-Meade had initially created to get her own chicken flock nutritious feed.
Brand Visual IdentityIcons were created that better helped consumers figure out which animals could eat the feed, while 3 colors were used to divide the food into feeding stages. Orange was used for Starter feed, which includes chicks and young chickens, while green and a bright aqua blue were used as Grower and Layer feed.
PackagingIn the past consumers had difficulty differentiating between Scratch & Peck products. We added hierarchy and organization to the new packaging, with a color system and illustrative symbols to help aid this issue. Kraft texture bags are a stand out on the shelf compared to other feed bags, so we leveraged this and included it as a prominent piece of the design. Overall we sought to make the packaging feel wholesome and reminiscent of a homestead.
