Florida Crystals
Deliverables:
Branding
Packaging
Illustration
Florida Crystals is a 150+ year company that has passionately and sustainably milled sugarcane to provide organic sugar. They wanted a brand refresh to showcase their family-owned and homegrown sweetness.
Art Director: Renee Dimalla
Creative Director & Photography: Andrew Bolton
Parent Logo Concept & Fellow Designers: Dana Leung & Marc Girouard
Honest To Goodness Sugar For Over A Century
Showcasing their connection to nature with illustrated sugarcane, we also worked on making their brand more approachable and easy to navigate. Utilizing a larger diecut window, streamlining their certifications, and adding craft-like elements were all part of the end product.
Always Homegrown
