Monti Verdi
Deliverables:
Branding
Packaging
Monti Verdi, or “Green Mountain” in Italian, creates salumi on their free range farms in Vermont. They were in need of branding that truly showcased their down to earth, yet carefully crafted work that they brought from Italy to the United States.
You can find their product HERE!
Photography: Clare Barboza, Tim Acock
Brand Strategy & Conception: Miranda Schmidt
Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Website: Murmur Creative
Working with Alé and Stefano of Agricola Farms was a great experience that enabled us to find the sweet spot for the particular Italian style of design and packaging they were after.
Where Italian Traditions meet Vermont Pastures
They weren’t looking for what’s generally accepted as “authentic” Italian in American design. Rather, they wanted packaging that would utilize the aesthetics of Italian fashion houses known around the world, combined with the down to earth visuals of their Vermont farm.
To create more of an authentic Italian aesthetic that had a flair of at home on the farm, we took a lot of inspiration provided by Alé and Stefano. As well as doing our own research, we were able to narrow in on a style that felt both grounded and representative of their farm.
Clovers make up a large part of their drove’s diet so a stylized clover pattern was created for the butcher paper.
For the label itself, a duo layered design was used to showcase the logo and flavor. A textured framing device is used to hold all the content together.
