General Intake Name First Name Last Name Email Have you ever been involved in a branding, rebrand, or any design related project before? Yes — I’ve managed a full brand project (strategy, design, rollout) Yes — I’ve collaborated with a designer or agency before Yes — I’ve designed some materials myself (DIY or in-house) Not yet — but I’ve been part of brand discussions or marketing decisions No — this is my first time going through this process Website Only add if you have an existing website. http:// Address or General Location Where are you based? (City and state, or country if outside the U.S.) Retail Distribution (if different than above location) Where will your brand or product primarily be based or sold? (This helps me understand your regional market and any packaging or labeling requirements.) Thank you! Product Overview Tell me about your product or servive — what makes it unique or different from others on the market? What inspired the creation of this product or brand? How would you describe your product in a few words (e.g., functional, fun, nostalgic, refined)? Who are the main competitors or reference brands you look up to — and why? Thank you! Naming & Brand Strategy Naming What feelings, ideas, or imagery should the name evoke? Should the name be more descriptive (tells what it is) or abstract/evocative (feels like a brand)? Do you want the name to tie to a specific ingredient, place, story, or lifestyle? Are there any words, themes, or directions we should avoid? Where will the product be sold (online, retail, grocery, cafes)? Are you planning to trademark the name or expand internationally? Strategy Who is your ideal customer? What problem does your product solve or what benefit does it bring (energy, focus, relaxation, hydration, etc.)? What do you want people to feel when they pick up your product? If your brand were a person, how would you describe its personality? What are your top three goals for this brand in the next year? Thank you! Brand Identity Are there any brands you visually admire, in or outside your category? What words best describe your desired look and feel (e.g., bold, earthy, minimal, vibrant, premium, playful)? Are there any visual elements or colors we should avoid? Thank you! Packaging Product Information What is the exact product name and flavor/variant? What is the net weight/volume (e.g., 12 fl oz, 355 mL, 16 oz, etc.)? Will the product be sold as single units, multi-packs, or both? Do you have packaging considerations yet (can, bottle, label size, dieline specs, etc.)? Do you already have a Nutrition Facts Panel (NFP) and ingredient list, or will that need to be created? Do you have an existing UPC or barcode, or do you need one generated? Will each SKU have unique barcodes and/or NFPs? Is your product certified in any way (e.g., Organic, Non-GMO, Gluten-Free, Kosher, Vegan, Fair Trade, etc.)? Are there any regulatory requirements (FDA, CFIA, EU labeling rules) we should follow for your market? Packaging Type + Print Details What type of packaging are you using? (e.g., aluminum can, glass bottle, shrink sleeve, box, pouch, etc.) Do you have a supplier or co-packer already selected? Has your supplier provided a dieline or template for artwork? What is the print method? (e.g., digital, offset, flexo, screen, shrink sleeve, pressure-sensitive label) Are there print restrictions or color limitations (spot colors, CMYK only, Pantone, metallic inks, etc.)? Are there any retail buyer or distributor requirements we should plan for (e.g., label space for stickers, date codes, etc.)? Thank you! Website What’s the main goal of your website? (e.g., education, e-commerce, wholesale, storytelling) Do you have existing content or photography, or will we need to find that? Are there websites you love for design, tone, or layout? Should the website integrate e-commerce (Shopify, Squarespace, etc.) or be informational only? What key pages or content do you want (Home, About, Shop, Contact)? Thank you! Murmur Creative — Sr. Designer | 2017-2025GDSO — Designer | 2014-2017TILT — Jr. Designer | 2016Impression Works — Jr. Designer | 2014-2015Postnet — Graphic Designer | 2011-2012G2 Media Group — Design Intern | 2009 Work Experience: InstagramLinkedInDribbble Socials: Currently available for Branding, Illustration, Art Direction, and Packaging Projects. Currently available for Branding, Illustration, Art Direction, and Packaging Projects. Currently available for Branding, Illustration, Art Direction, and Packaging Projects.
